Reinvent Yourself
An option we all have is to reinvent ourselves. This might be a short-term fix or a more long-term plan, such as that which is required by transition and transformation.

Actions might be more superficial, such as changing our attire or image, or may be more internal, such as saying, “I want to become a nicer person.” Businesses do this when the market for what they are currently offering begins to dry up.

Reinvent Your Self

Coyote admiring his new cowboy boots. S. Gullikson ’83

Nurture a Niche
A “niche strategy” is serving one small market in a very deep and meaningful way.  It may mean serving as many needs of your family as is humanly possible or doing every task you are able to for your employer or for a market.